How does arbitron make money

A Lot Stronger Than You Think. The numbers are the points that participants earn to increase the cash they make. British broadcasters reached the same conclusion six years ago in PPM panelists can make good money.

But they make good money only if they do what Arbitron tells them to do, that they are compliant. How do you stay compliant?

How do radio stations make money? : answers

Keep that meter moving. If a meter sits still for a day, the family is likely to get a call. Better get them moving. No need to explain the implied threat. Panelists know the drill. They are told that repeated non-compliance and the meters will be pulled along with all that money.

Actualidad y normatividad en salud , servicios para profesionalesMiSalud TV

We know all this because Harker Research staffers also talk to PPM panelists. The panelists we talk to tell us they too game the system.

Panelists explain that Arbitron even has weekend contests to make sure panelists carry the meter on their days off. If compliance falls off, the in-tabs fall off. On any given day Arbitron might have a quarter or more of the meters just sitting at home, and that hurts the already small in-tabs.

About Jacobs Media Strategies

Compliance is a problem with the diaries too, but compliance for a diary keeper means filling it out and mailing it back. At least with a diary, the participant has to give some thought to radio listening. A diary keeper could just check off the no listening box at the bottom of each page, but if she is going to go to the trouble of mailing it back she might as well jot down a couple of stations. Now with the meters, incentives are all about behavior.

Keep it moving and you earn points. Carry it during the times Arbitron has trouble with compliance and earn extra points. As far as the participant is concerned, Arbitron is measuring movement, not radio. There is no incentive to wear the meter visibly, somewhere it will pick up the sound of a radio station. Compliance is all about keeping the meter moving.

PPM boosters dismiss these stories as aberrations. Critics point out he only interviewed 13 people. They insist the vast majority of panelists must be conscientious cooperative participants. Panelists want the money but not the hassles.

Businesses Not Recommended

People can be panelists for years. Even if one begins a faithful and honest participant, interest is going to wain--which is why if you whine, Arbitron will start paying you even more money. Posted by Richard Harker on March 02, at Arbitron, audience measurement, broadcast radio, commerical radio, Harker Research, PPM, radio listening. Radio Insights is a service of Harker Research, a leading U.

Harker Research provides innovative and insightful strategic research to help our clients grow. Today radio faces a myriad of new challenges. Harker Research is helping our clients prepare for this new world. We believe that 21st century challenges require 21st century solutions, solutions created through our custom action-oriented strategic research.

And while radio faces many new challenges, radio also faces many new opportunities that can potentially transform the medium. Our broad range of proprietary research tools are each tailored to help radio stations capitalize on these new opportunities. Our experience, skills, and tools can help stations rejuvenate old formats or develop new formats.

Our research can create tools to develop and enhance the full brand experience across multiple media and vehicles, from traditional mass media to web and wireless strategies. As radio moves towards electronic measurement, Harker Research is helping our clients to compete in this new arena.

Radio Insights explores the many turbulent forces swirling around radio. If you would like to talk with us directly about any of the issues we touch on, call us at Radio InSights Richard Harker - Confronting Radio's Challenges in the 21st century. Arbitron, audience measurement, broadcast radio, commerical radio, Harker Research, PPM, radio listening Digg This.

Recent Posts Nielsen to Use PPM for TV. Will Nielsen Screw Radio? Nielsen PPM Meets Dick Tracy Hillary Got Screwed Once. Is Radio Chasing Newspaper to the Bottom? The Lie Behind Live and Local Is Television Smarter Than Radio? Archives April November October September August July June April February January Categories Advertisers Ando Media Applications Arbitron Audience Measurement Branding Cellphone Content Crowd Sourcing Diaries Digital Downloads DJs Formats Gadgets HD Radio Innovation Internet Radio iPad iPhone iPod iTunes Kindle Leadership Listeners Local radio Localism Marketing Media Buying Mobile Internet MP3 Player MRC Music NAB Net Analytics New Media News Newspaper Nielsen Nielsen Audio Occasions Paid Content Pandora Personality Podcasts PPM Predictions Pundits RAB Radio Stations Ratings Record Labels Research Revenue Satellite Radio Smartphone Social Media Social Networks Spoken word Streaming Talk Radio Television Trades Traditional Media Trends Triton Digital TSL Viral Marketing Voltair Wall St.

Subscribe to this blog's feed. About Radio Insights email us at info harkerresearch.